Europe in Focus
Land & expand in Europe – faster, with less risk.
We partner with founders and leadership teams to turn European expansion from an uncertain bet into a strategic growth engine.
Europe is not one market. Most SaaS companies treat it like one — and burn millions learning otherwise. When European expansion is on your roadmap, or proving harder than expected, let's talk.
Most SaaS companies underestimate Europe.
Not because the opportunity isn’t real — but because Europe works differently. Buyers behave differently. Sales cycles are longer. Pricing expectations vary by country. Procurement is more formal. And “EMEA” is simply not a single market.
Claro helps teams get clear before they commit. We bring structure to early decisions, align product and go-to-market strategy, and help build a European presence that scales with intention — not trial and error.
The Claro Method™: Chart, Land, Accelerate
01
CHART
Validate Your European Market Opportunity
Stop guessing. We validate whether your product actually fits European markets through buyer research and competitive analysis. You get clear, evidence-backed recommendations on which markets to enter and what needs to change—before you waste time and money.
02
LAND
Enter Your Beachhead Market
We help you win your first European customers and prove you can do it repeatedly. By aligning positioning, product, and GTM around validated buyer needs, you build the foundation for scalable European growth—not just early revenue that stalls at $500K.
03
ACCELERATE
Scale Across Europe with Confidence
Scale from 1 to 10+ European markets without chaos. We build your repeatable expansion playbook and establish the systems that drive predictable, efficient growth across regions. You achieve market coverage that actually generates revenue, not just map pins.
Expanding into Europe isn't just a market entry challenge—it's a product problem you can't afford to get wrong.The Claro Method™ is a three-phase framework designed to help SaaS companies reach true product-market fit and sustainable growth in new markets. Each phase builds on validated learning, ensuring you invest confidently at every step.
Product People – not Consultants
We’ve shipped the products you’re trying to scale. You get expert guidance from someone who’s sat in your seat, made the mistakes, and knows what actually works when products meet market reality.
Deep Market Knowledge – no Guesswork
We live in Europe and work with US companies— giving you both perspectives. No guessing about European buyers from 6,000 miles away. You get someone who understands your US product mindset, combined with daily European market reality.
Actionable Plans – no Strategy Theater
You don’t need another 80-slide deck explaining that Europe is fragmented. You need to know which market, how to position, who to hire, and what to do Monday morning. We deliver clear roadmaps with actionable next steps —not fuzzy frameworks.
"Revenue without product-market fit is just expensive lead generation.
The Claro Method™ charts a clear path to predictable customer adoption and revenue growth."
Client Results
S
“Finally, someone who deeply understands both our product challenges and the European market reality.”
VP Product
$45M ARR B2B SaaS
M
“Claro helped us launch in Europe 2+ months ahead of target. More importantly, we improved our core product in the process!”
CEO & Co-Founder
Series B Vertical SaaS
G
“Professional, sharp, and crystal clear — Johan gave our team the clarity we needed to execute and grow exponentially.”
CTO
Product-Led B2B Saas
Our pricing works like everything else we do: crystal clear, fixed-scope, and zero surprises.
Basecamp
Designed for startups and scale-ups first exploring Europe. Validate your market opportunity and chart a clear path to your beachhead market.
$10-25M ARR | 8-12 weeks
from
$34k
What you get:
- European PMF validation
across 3-5 target markets with clear scoring - Market selection framework
with evidence-backed go/no-go recommendation - Product-market gap analysis
identifying what needs to change (and what doesn’t) - 90-day launch roadmap
with priorities, milestones, and resource requirements - Investment model
showing path to first $1-2M European ARR
Beachhead
Most Popular
Built for companies ready to commit to European expansion. Establish your first market with validated PMF, proven positioning, and a clear GTM strategy.
$25-75M ARR | 10-14 weeks
from
$58k
What you get:
- Deep buyer research
with 25-30 customer interviews in target market - Product-market fit roadmap
aligning your product and positioning with regional needs - Complete GTM strategy
covering positioning, pricing, marketing and sales playbook - Regional team blueprint
with hiring roadmap, org design, and 90-day execution plan - Clear path to $5-10M ARR
with validated positioning and repeatable customer acquisition
Breakthrough
For high-growth that are ready to scale. Systematically expand to 2-4 markets with repeatable playbooks and efficient GTM that multiplies established success.
Established in 1 market | 12-16 weeks
from
$72k
What you get:
- Multi-market sequencing strategy
determining which 2-4 markets to enter and timing - Repeatable expansion playbook
so each new market entry is faster and more efficient - Scaled GTM framework
with hub-spoke model and central vs. regional functions - Product strategy for scale
balancing regional needs with centralized development - 18-month growth plan
with clear market entry timelines, hiring roadmap, and revenue targets
Not Sure What Package Fits?
Book a free 30-minute consultation. We’ll discuss your current state, European market goals and recommend the right approach—no pressure, no sales pitch.
Other Ways We Can Help
Enterprise Engagements
If you're managing complex multi-market operations, considering M&A, or have specific regulatory constraints, let's design something that fits.
Previous custom work includes: market strategy for PE-backed companies, post-acquisition planning, and rapid market entry for IPO-track companies.
